Lauren | Macy's Campaign
Seasonal Campaign & Brand Partnership · VP Marketing & Creative Director, Peerless Clothing
Objective
Refresh the Lauren tailored clothing creative for Macy's shop-in-shop installations and macys.com. Update the imagery to reflect new seasonal mood, current styles, and product innovations — including the UltraFlex replenishment suit, blazer, and trouser programs.
Actions
Selected and prepared all wardrobe for the Lauren campaign deployed in the Macy's Herald Square shop-in-shop and across macys.com. Partnered with the Ralph Lauren team on on-location styling and budget. Delivered all final assets to Macy's in time for seasonal shop installation and digital deployment.
Results
Provided Macy's with lifestyle imagery for shop-in-shop installations and digital assets for macys.com and email marketing. Styled Lauren dress furnishings alongside tailored clothing to position Lauren as a complete lifestyle category — not just a tailored-clothing offer — within the Macy's environment.